For London dog professionals

Become a Vetted vendor

Hand-picked London dog professionals. Editorial, considered, and built for the kind of dog parent who doesn't compromise on quality and is willing to look for it.

The listing

Hand-written, by us

We meet you. We understand how you work, who you're best for, and what makes you different. Then we write your listing the way an editor writes a feature — honest, specific, and considered.

The connection

Three ways to reach you

Email, your website, and your booking tool — Calendly, Cal.com, or whatever you use. We log every click so you know which clients are finding you, and how.

The curation

A directory that stays selective

Vetted is deliberate. Each category has a hard cap per London area, so your listing is one of a handful — never one of hundreds. The directory works because we keep it discerning.

The terms

Founding-vendor pricing

We're in our inaugural year and offering special terms to vendors who join us early. Reach out to learn more.

Our pricing is designed to make Vetted viable for established and emerging vendors alike. No surprise bills, no commitments you can't justify.

How we choose

The discovery call

Every Vetted vendor has a discovery call with us before we list them. Twenty minutes, no pitch deck, no forms to fill in beforehand.

We want to understand why you do what you do, who you're best for, and how you work. We'll talk you through how Vetted operates, what listing involves, and whether it makes sense for you right now.

The directory is deliberate — we'd rather list fewer vendors well than more vendors quickly.

Book the call

Ready to talk?

Choose a time that works for you. Twenty minutes, no pitch deck, no obligation — just a conversation.

Book a discovery call