We built Pawternity because we believe your dog's data belongs to you — not to advertisers, not to third parties, and not to us beyond what's needed to make the app work. This policy explains what we collect, why, and what you can do about it.
1. Who we are
Pawternity is operated by Pawternity Ltd, a company registered in England and Wales (company number 17119150). The director is Shalini Gupta. Pawternity Ltd is the data controller for personal data collected through the Pawternity app (pawternity.app) and website (pawternity.uk).
You can contact us about any data matter at: hello@pawternity.uk
2. What data we collect
Account information
- Your name and email address when you create an account
- Your password (stored encrypted — we cannot see it)
Dog profile information
- Your dog's name, breed, age, and weight
- Any health notes or background you choose to share
- Photos you upload
Paw Pulse wellness data
- Daily check-in responses: appetite, digestion, energy, sleep, mood
- Wellness scores generated from your check-ins
- Patterns and trends derived from your data over time
Pax conversation data
- Messages you send to Pax, our AI companion
- Pax responses generated in reply
- Note: Pax conversations are processed by Anthropic's infrastructure. See Section 6 for details.
Payment information
- Payments are processed by Stripe. We do not store your card details.
- We receive confirmation of successful payments and your subscription status.
Usage data
- Pages and features you use within the app
- Device type and operating system (no advertising identifiers)
- Error logs to help us fix technical problems
3. Why we collect it and our legal basis
To provide the service (contract)
We need your account and dog profile data to run Pawternity. Without it, the app cannot function. This processing is necessary to fulfil our contract with you.
To improve Pawternity (legitimate interest)
We use anonymised, aggregated usage data to understand how the app is used and where we can improve it. No individual is identifiable in this analysis.
To comply with legal obligations
We may process data where required by UK law.
With your consent
Where we process data beyond the above — for example, if we introduce marketing communications — we will ask for your explicit consent first.
4. Who we share data with
We do not sell your data. We do not share it with advertisers. We never will.
We share data only with the third-party services that power Pawternity:
Anthropic
Pax is powered by Claude, built by Anthropic. When you use Pax, your messages are processed by Anthropic's infrastructure. Anthropic's privacy policy applies to this processing: anthropic.com/privacy
Stripe
Payment processing for Vetted directory memberships and any future subscriptions. Stripe's privacy policy: stripe.com/gb/privacy
Base44
Pawternity is built on the Base44 platform, which hosts the app and database. Your data is stored on Base44's infrastructure under our data processing agreement with them.
Netlify
Our marketing website (pawternity.uk) is hosted by Netlify.
All third-party processors are bound by data processing agreements and are required to handle your data only as instructed by us.
5. How long we keep your data
We keep your data for as long as you have an active Pawternity account. If you delete your account, we will delete your personal data within 30 days, except where we are required by law to retain certain records.
Anonymised, aggregated wellness data (with no link to you or your dog) may be retained for product improvement purposes.
6. Your rights under UK GDPR
You have the right to:
- Access — request a copy of the personal data we hold about you
- Rectification — ask us to correct inaccurate data
- Erasure — ask us to delete your data ("right to be forgotten")
- Restriction — ask us to limit how we use your data
- Portability — receive your data in a machine-readable format
- Object — object to processing based on legitimate interest
- Withdraw consent — where processing is based on consent, you can withdraw it at any time
To exercise any of these rights, email us at hello@pawternity.uk. We will respond within 30 days.
If you are unhappy with how we handle your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO): ico.org.uk
7. Cookies
The Pawternity app uses only strictly necessary cookies required for login and session management. The pawternity.uk website uses minimal cookies for basic site functionality. We do not use advertising, analytics, or tracking cookies.
Because we use only strictly necessary cookies, we do not display a cookie consent banner. Strictly necessary cookies are exempt from consent requirements under the Privacy and Electronic Communications Regulations (PECR). If we ever introduce non-essential cookies, we will add a consent banner and update this policy.
8. Children's data
Pawternity is not intended for use by anyone under the age of 16. We do not knowingly collect data from children. If you believe a child has provided us with personal data, please contact us and we will delete it promptly.
9. Changes to this policy
We will update this policy if our data practices change. Where changes are material, we will notify you by email or in-app notice before they take effect. The date at the top of this page always reflects the most recent update.
10. Contact
For any privacy questions, data requests, or concerns:
hello@pawternity.uk
Pawternity Ltd, London, UK