For the dog parents who get told to relax.

Not just a dog.
Not just an app.

For the people who treat their dogs like family — because they are. Wellness tracking, an AI companion who knows your dog by name, and London’s most curated directory of dog professionals.

Open the app → Our story
Shalini and Napoleon
Shalini & Napoleon

“I just wanted one place.”

I’m the dog mum who goes full extra. The organic meals, the little massages, the outfits. People tell me to relax. That he’s just a dog. That he won’t know the difference.

But I know he does.

When something happens — he coughs, he eats something he shouldn’t, he’s been low-energy all day — I’m on Google before I’ve even finished the thought. Twelve tabs open, three different answers, none of them about my dog.

Napoleon is not just a dog. And you know yours isn’t either.

I just wanted one place. Somewhere that tracks how your dog is actually doing day to day. Somewhere that gives you real answers without making you feel ridiculous for asking. Somewhere built for the people who treat their dogs like family — because they are.

That’s Pawternity.


What’s inside

Built around your dog,
not dogs in general.

01

Your Paw Pulse

Daily wellness check-ins — appetite, energy, mood, digestion, sleep. A 0–100 score that learns your dog’s patterns over time.

02

Pax, your AI companion

Powered by Claude. Not a vet, not a chatbot. A knowledgeable friend who knows your specific dog and gives warm, personalised guidance.

03

Vetted directory

London’s best groomers, behaviourists, boarding and more. Hand-picked, never listed. Every entry includes a “Why we chose them” note.

04

Milestones

Month-by-month lifecycle guidance for every stage of your dog’s life. From the first week home to their golden years.


Join the Vetted directory

Pawternity’s Vetted directory is hand-curated — not a listing site. We write an editorial note for every professional we choose to feature. Quality over quantity, always.

If you work with London’s dogs and you’d like to be considered for a listing, fill in the form below. We review every enquiry individually.

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